Traffic calculator — Home & kitchen
For a given revenue target, here is the traffic needed in Home & kitchen, based on that sector's market averages.
Values used for Home & kitchen
- Average basket
- 195 €
- Conversion rate
- 3 %
- Ad click-through rate
- 2.9 %
- Ad frequency
- 2
Published, sourced and dated market averages. They describe the sector, not your store: your own figures may differ noticeably.
Single value across sectors: no source publishes it per industry.
Traffic needed
| Monthly target | Orders / month | Visitors / month | Visitors / day | People to reach (ads) |
|---|---|---|---|---|
| 1,000 € | 6 | 171 | 6 | 2,948 |
| 5,000 € | 26 | 855 | 29 | 14,737 |
| 10,000 € | 52 | 1,710 | 57 | 29,473 |
| 50,000 € | 257 | 8,548 | 285 | 147,363 |
| 100,000 € | 513 | 17,095 | 570 | 294,725 |
The last column is what few tools compute: working back through click-through rate and frequency gives the number of people you would need to reach with advertising to produce those visits.
Your target
- 52
- orders / month
- 57
- visitors / day
- 29,473
- people to reach / month
Frequently asked questions
- Where do the sector values come from?
- From published market averages, cross-checked across several sources, for which we keep the consultation date. We neither invent them nor recompute them on our own data.
- Why calculate per sector rather than one blanket average?
- Because the gap is large. A high average basket needs far fewer visitors for the same revenue. Applying one constant across all sectors gives a wrong answer for almost everyone.
- Does this result apply to my store?
- It is a sector order of magnitude, not a forecast. Your actual conversion rate and basket may differ noticeably from your sector's average.