Traffic calculator — Fitness
For a given revenue target, here is the traffic needed in Fitness, based on that sector's market averages.
Values used for Fitness
- Average basket
- 80 €
- Conversion rate
- 2.8 %
- Ad click-through rate
- 2.1 %
- Ad frequency
- 2
Published, sourced and dated market averages. They describe the sector, not your store: your own figures may differ noticeably.
Single value across sectors: no source publishes it per industry.
Traffic needed
| Monthly target | Orders / month | Visitors / month | Visitors / day | People to reach (ads) |
|---|---|---|---|---|
| 1,000 € | 13 | 447 | 15 | 10,630 |
| 5,000 € | 63 | 2,233 | 75 | 53,147 |
| 10,000 € | 125 | 4,465 | 149 | 106,293 |
| 50,000 € | 625 | 22,322 | 745 | 531,463 |
| 100,000 € | 1,250 | 44,643 | 1,489 | 1,062,926 |
The last column is what few tools compute: working back through click-through rate and frequency gives the number of people you would need to reach with advertising to produce those visits.
Your target
- 125
- orders / month
- 149
- visitors / day
- 106,293
- people to reach / month
Frequently asked questions
- Where do the sector values come from?
- From published market averages, cross-checked across several sources, for which we keep the consultation date. We neither invent them nor recompute them on our own data.
- Why calculate per sector rather than one blanket average?
- Because the gap is large. A high average basket needs far fewer visitors for the same revenue. Applying one constant across all sectors gives a wrong answer for almost everyone.
- Does this result apply to my store?
- It is a sector order of magnitude, not a forecast. Your actual conversion rate and basket may differ noticeably from your sector's average.