Traffic calculator — Baby & kids
For a given revenue target, here is the traffic needed in Baby & kids, based on that sector's market averages.
Values used for Baby & kids
- Average basket
- 90 €
- Conversion rate
- 0.6 %
- Ad click-through rate
- 2.3 %
- Ad frequency
- 2
Published, sourced and dated market averages. They describe the sector, not your store: your own figures may differ noticeably.
Single value across sectors: no source publishes it per industry.
Traffic needed
| Monthly target | Orders / month | Visitors / month | Visitors / day | People to reach (ads) |
|---|---|---|---|---|
| 1,000 € | 12 | 1,852 | 62 | 40,258 |
| 5,000 € | 56 | 9,260 | 309 | 201,289 |
| 10,000 € | 112 | 18,519 | 618 | 402,577 |
| 50,000 € | 556 | 92,593 | 3,087 | 2,012,883 |
| 100,000 € | 1,112 | 185,186 | 6,173 | 4,025,765 |
The last column is what few tools compute: working back through click-through rate and frequency gives the number of people you would need to reach with advertising to produce those visits.
Your target
- 112
- orders / month
- 618
- visitors / day
- 402,577
- people to reach / month
Frequently asked questions
- Where do the sector values come from?
- From published market averages, cross-checked across several sources, for which we keep the consultation date. We neither invent them nor recompute them on our own data.
- Why calculate per sector rather than one blanket average?
- Because the gap is large. A high average basket needs far fewer visitors for the same revenue. Applying one constant across all sectors gives a wrong answer for almost everyone.
- Does this result apply to my store?
- It is a sector order of magnitude, not a forecast. Your actual conversion rate and basket may differ noticeably from your sector's average.