Traffic calculator — Beauty
For a given revenue target, here is the traffic needed in Beauty, based on that sector's market averages.
Values used for Beauty
- Average basket
- 95 €
- Conversion rate
- 3.5 %
- Ad click-through rate
- 1.98 %
- Ad frequency
- 2
Published, sourced and dated market averages. They describe the sector, not your store: your own figures may differ noticeably.
Single value across sectors: no source publishes it per industry.
Traffic needed
| Monthly target | Orders / month | Visitors / month | Visitors / day | People to reach (ads) |
|---|---|---|---|---|
| 1,000 € | 11 | 301 | 11 | 7,595 |
| 5,000 € | 53 | 1,504 | 51 | 37,974 |
| 10,000 € | 106 | 3,008 | 101 | 75,948 |
| 50,000 € | 527 | 15,038 | 502 | 379,738 |
| 100,000 € | 1,053 | 30,076 | 1,003 | 759,475 |
The last column is what few tools compute: working back through click-through rate and frequency gives the number of people you would need to reach with advertising to produce those visits.
Your target
- 106
- orders / month
- 101
- visitors / day
- 75,948
- people to reach / month
Frequently asked questions
- Where do the sector values come from?
- From published market averages, cross-checked across several sources, for which we keep the consultation date. We neither invent them nor recompute them on our own data.
- Why calculate per sector rather than one blanket average?
- Because the gap is large. A high average basket needs far fewer visitors for the same revenue. Applying one constant across all sectors gives a wrong answer for almost everyone.
- Does this result apply to my store?
- It is a sector order of magnitude, not a forecast. Your actual conversion rate and basket may differ noticeably from your sector's average.